Kids Play International believes gender equity transforms communities and countries and that it is not only a woman’s right, it is a human right.

KPI leverages the power of sport and the Olympic values in a safe space so girls and boys can positively challenge and shift harmful gender, social and cultural norms. Sport has been proven to provide a unique environment where harmful norms can be renegotiated giving girls the same opportunities as boys to reach their full potential. Genocide education and prevention goes hand in hand with gender equity as the assumptions and perceptions a society holds regarding the roles and responsibilities of each gender effect their power dynamics in and out of conflict.

KPI provides a unique Let’s Play Fair program that is mixed gender, multi sport, and embedded long term into communities.  KPI’s model has been designed to work deeply within a single community over an extended period of time so that we may catalyze lasting and sustainable change in a concentrated geographic area.

With the greatest potential to redefine community norms, KPI believes that young people are the long-term solution to changing deep-rooted beliefs, and building a healthy society where each gender’s contribution is highly valued. Our programmatic approach is to focus initially on delivering a comprehensive range of Let’s Play Fair sport and gender equity activities for a core group of youth participants, while over time increasing our engagement with, and impact on, the wider community.